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May 7th, 2011 | 12:28 PM

Second Life™ Economy – Q1, 2011

Efforts to improve operating focus and cost structure have resulted in two consecutive quarters of strong cash flow and profitability with Q1, 2011 the most successful in Linden Lab’s history.

Regarding customer support, Linden Lab made some changes late last year that unfortunately Impacted Residents with longer resolution times. Over the last few months, Linden Lab have worked through the backlog and have returned 24- to 48-hour resolution times for nearly all types of issues. They continue to add resources and adjust processes to further improve resolution times and customer satisfaction, especially for more complex issues.

After launching the new SL Viewer with Basic and Advanced modes in late Q1, 2011 and improving the new user registration experience in early Q2, 2011 Linden Lab have seen over 33% improvement in new daily completed registrations when compared to recent months. This is an early indicator that usability improvements are having an initial positive impact with more significant ones still to be delivered over the coming weeks and months.

In Q1, 2011 measures of the size and strength of the Second Life Linden Dollar economy improved slightly while users, usage and world size were consistent with the last few quarters.

DAILY COMPLETED REGISTRATIONS
There has been a positive trend since the new registration experience was introduced in April 11.

large 495x301 Second Life™ Economy   Q1, 2011

AVERAGE MONTHLY REPEAT LOGINS
Average monthly repeat logins have been virtually unchanged over the previous 3 quarters.

large 1 495x259 Second Life™ Economy   Q1, 2011

USER HOURS
Similarly, user hours have remained consistent over the last 3 quarters.

large 2 495x259 Second Life™ Economy   Q1, 2011

AVERAGE EXCHANGE RATE
The value of the Linden dollar has continued to improve from Q4, 2010 and is at its highest level in the last 6 quarters.

large 3 495x259 Second Life™ Economy   Q1, 2011

*Note that the exchange rate is expressed in L$/USD, meaning larger numbers represent a lower L$ value and smaller numbers represent a higher L$ value. The average rate is calculated by dividing the total L$ exchanged through the LindeX by the total USD exchanged through the LindeX in the quarter.

L$ SUPPLY
The US dollar value of Linden dollars held by Residents of Second Life has increased for the third consecutive quarter.

large 4 495x259 Second Life™ Economy   Q1, 2011

LINDEX VOLUME
In Q1, 2011 the LindeX Volume was at its highest level in the last 6 quarters.

large 5 495x259 Second Life™ Economy   Q1, 2011

WORLD SIZE
World size has also stayed within 1% range over the last 3 quarters.

large 6 495x259 Second Life™ Economy   Q1, 2011

[Source: Second Life > Blogs > Featured News]

 Second Life™ Economy   Q1, 2011