Multilevel Marketing (Also known as MLM) has gained a horrible reputation. Misguided people have damaged the concept to the point that almost everyone is afraid of it. At the mere mention of MLM people immediately think, “Scam, rip-off, pyramid scheme or worse.”

But MLM has been around for a long time (over 50 years) and more and more companies are starting to use this business plan every year. So why would anyone or any company want to use such a “horrible” method for selling a product or making money?

Why?

Well simply put, because this method works and WORKS IN A BIG WAY!

MLM allows anyone to start their own business and do it for very little money and little risk. You can become the CEO of your own home business.

The process of getting into MLM is a very simple. First you need to choose a company and a product that you want to be associated with. While this isn’t hard, it is a very important step.

Next you need to build a network of distributors who distribute your company’s product. You make money from direct sales of products or by receiving commissions earned from sales made by your network of distributors.

This differs from the traditional form of marketing.

If you look at what goes into selling a product like a piece of clothing, you will see that there are many people that have to get paid from that sale. It starts with a manufacturer and then goes to a wholesaler and/or a distributor and then finally to the retailer that you bought it from. There are shipping costs, costs to upkeep or rent the buildings the clothes are in. A large amount of money is also spent on advertising and marketing the product so you will want to go buy it. Every one of these people need to pay their costs and they want to make a little profit too!

Marketing and advertising is used to support all of this because if the product doesn’t get sold then no one gets paid. They try to make the product look like something you really need and they do this quite often by having people who look like your friends and family tell you how wonderful the product is.

MLM or network marketing gets rid of most of the players in a normal marketing system. It comes down to the manufacturing company and YOU. The company relies on you to get people to buy the product. The advertising is you educating people on what is available and why they need it.

After all the best form of advertisement is word or mouth. You would be much more apt to buy the piece of clothes we talked about earlier if your friend told you how great it was. Why do you think they use people that look like your friends and family when they make the commercials?

So MLM takes the money that would go to all those “middle men” and gives it to YOU and your distributors. (again these are people you know and probably have become friends with) SO the power of MLM is you get paid to use a product and get paid even more when you educate others on its benefits and they use the product. In turn they also get paid to use a great product.

It’s that simple and that easy.

Another benefit of MLM is that it often causes the product to be of a higher quality because it is hard to recommend an inferior product. You wouldn’t tell someone about an awful dress or some pants you bought except to warn them to keep away. The same holds true for MLM products.

So what is MLM?

Well I can tell you it is not the “evil scheme” that you might have heard about!!

– It is a viable, and actually very good, business plan.

– It is one of the few businesses you can start with little money down and can do from your home in your spare time.

– It is the perfect choice for many people looking for a way out of their daily 9 to 5 routine.

Don’t get caught up in the hype of earning thousands of dollars your first week while only working a few minutes a day. Too many people have been telling you MLM is the fast road to gold, when in fact it usually starts very slowly.

Don’t forget it is called net-WORK, not net-SIT of net-HOPE & PRAY.

It is a simple plan, but it isn’t always easy. You do have to be committed and willing to WORK. Almost all new businesses (not just MLM) take 2 to 3 years before they really start to grow and make a profit.

But the great thing about MLM is that you can do it without quitting your current job and without taking out a business loan for thousands of dollars.

My advice is to take a second look at what MLM really has to offer before you shove it aside!

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