According to a recent Harris poll, 72% of American households are thinking about starting a home based business, and I’m sure that percentage is equal if not higher for South Africa. This is quite frankly a staggering statistic. Almost three quarters of Americas are unsatisfied with their current employment situation for one reason or another. Many of these unsatisfied workers are turning to the Internet to fuel their work from home dream jobs.

Quitting the never ending rat race is a personal decision that many work from home entrepreneurs face. Their reasons for wanting to work from home vary. Some people find that they simply have no other choice but to work out of their home office. Perhaps they have to take care of their elderly parents or their children, or they themselves are house-bound. Some people are retired and find that finally having an opportunity to spend time in their own home is a huge comfort and joy. Even college kids, stay at home spouses, and those recently downsized are finding that the Internet is simply the best option for starting and running a profitable home based business.

Working from home is a serious commitment that all entrepreneurs should consider. However, they must be aware of the negatives and risks of the Internet. The Internet is fraught with get rich quick schemes. It is also overflowing with misleading business building hype and flat out work from home lies. Any program or opportunity that promises big bucks with little work is a fraud. Proper research and common sense should eliminate any frauds and scams. Developing a solid Internet business requires partnerships with strong and professional companies.

Building a real business, no matter what kind of business, requires hard work. That’s the bad news. The good news is there has never been a better time to start a business from you home because the Internet makes it a log-cost and low-risk venture. Building an online business or home business does not require massive amounts of start-up capital. With that said, it is possible to over-spend on your business simply by neglecting the research.

Learning about web hosting companies and traffic building strategies in the beginning of your home business plan is a tremendous positive step. There are many web hosting companies that offer cheap domains and seemingly endless features. The problem which many web entrepreneurs face is they invest in the wrong web hosting company at the start up phase of their business. They soon discover that they have not built and online business. They have simply built and online brochure that sits with very few visits by the millions of web surfers. Now they must invest more and more money into building a bigger and better site, or paying a firm to optimise their web pages, or paying a search engine to display their ads.

A web business that sits without visitors is not a business at all. Online entrepreneurs know they need and income to be successful. They also realise that building an online business is a series of steps. They must rank well in search engines by providing excellent content filled pages. In return for ranking so well, the search engines send droves of targeted customers to the online business. Now that the online business has their customers, it can begin to develop a relationship with them. It warms the customer by creating a welcoming and personal feel. All of the great information and the atmosphere of the website will build a trust between the business and its customers. It is this relationship that leads to profitability.

Forget the long string of classic work-at-home dead-end jobs like envelope-stuffing and telemarketing. Use the Web to build something terrific that excites you, a business to be proud of, that is your own, and that earns you a substantial income. Working from home rewards entrepreneurs in so many ways. If you are interested in an online business or work-at-home business, you must be smart enough to do the research!

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