Takeshi Osumi (also known as BIG-O) created the Phenomenon label. Phenomenon is a well-known urban streetwear label for men. It also has a hip-hop influence. The Phenomenon line presented their Spring/Summer 2012 collection as part of the Versus Tokyo event. This season’s theme was “Nippon-Kodomo-Mirai” (Japan-Child-Future) with preppy look, a little bit of navy and nautical, and biker elements. There was also some more traditional Japanese artwork in the pieces, as if to say, despite the influence of the Western

I’m in love with this collection! Watch the fashion show here:


[ Source: Fashion TV ]

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