Much like its culture, places and history, Cape Town fashion is all about diversity. South Africa’s Mother City loves its fashion, with many of the country’s best known designers hailing from these parts. Shopping meanwhile ranges from generic retail outlets and chain stores all the way to well-stocked vintage stores, glam boutiques, runway-to-rack designer showrooms and even factory shopping.

Street style is equally diverse. This is after all the birthplace of hipster fashion, where uncool is the new cool. With a number of creative agencies and media publishing houses, the artistic nature of Cape Town lends itself to plenty of inspiring trends that reduce that fine line between runway and mainstream.

Once a year in July/August, the city celebrates its style with Cape Town Fashion Week – a local institution that has launched many a young designer’s career.

Leading Cape Town Fashion Designers

As for those who have earned their colours with aplomb, some of Cape Town’s best loved designers include the following:

Gavin Rajah – women’s wear designer focusing mostly on evening gowns, for celebrities and mere mortals like the rest of us.

Kluk CGDT – duo comprising Malcolm Kluk and Christiaan Gabriel Du Toit, featuring classic designs with a modern edge.

Hip Hop – established women’s wear design duo, offering high end and more accessible frocks and glamorous clothes that are cut to perfection.

Craig Port – creator of PORT (menswear) and MISS PORT (ladieswear), Craig has been a major player in the fashion scene for almost two decades.

David West – edgy and street smart, West brings a touch of quirkiness into his trademark denims and other designs.

Lalesso – Afro-chic clothing for those leaning towards the fuss-free side of fashion, with wearable clothes for women.

Craig Native – leading designer of men and women’s lines, offering a unique take on South African style.

Street Style in the Mother City

Fashion in the ‘real world’ is every bit as glamorous as it is on the ramps. On any given day out in the City Centre, you may see a plethora of styles.

Aside from hipster looks (there may actually be such a thing as too many over-sized fake glasses after all), there is a big love for all things vintage; a summery boho trends that returns every year once the weather gets warm; an edgy ‘just threw this on’ look that features leather, perfectly distressed denim and just the right heels and cute takes on current seasonal trends too.

Ultimately, Cape Town style focuses on injecting personality into fashion, for a look that is original, fresh and fit for any runway.

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