Cristiano Ronaldo invites you backstage for a behind the scenes look at his latest photoshoot for CR7 Underwear.

The new CR7 Underwear campaign launched [earlier this month] and features hero styles from the Spring/Summer collection showcased in a suite of stunning images shot by globally renowned fashion photographer Rankin as part of the Rankin x Ronaldo for CR7 Underwear series. The striking images feature Ronaldo honing his infamous physique in a gym inspired environment, whilst modelling key styles from the range.

The SS15 CR7 by Cristiano Ronaldo underwear collection continues to represent Cristiano Ronaldo’s own love of bold colour and features bright new colourways for the Spring / Summer season. Ronaldo says, “I love bright colours and underwear is a great way to experiment with different looks. Vibrant colours are part of Portuguese culture and I like to make sure my collection stands out. The bright pink and red in the new collection and the use of bold patterns gives a distinctive look for Spring/Summer. I’m really proud of it.””

The CR7 Underwear collection launched globally on February 1st.

[ Source: JBS Underwear ]

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